More And More E-Commerce In The Tyre Business

Late – at least compared with other businesses – but not too late, the tyre industry and trade have realised the importance and the possibilities of e-commerce and for today’s business. But this late “discovery” is not really a surprise because automotive and related companies are naturally not so closely related to the topic as, for example, the electronics or the communications businesses. It is therefore perhaps not surprising that a study by Economist Intelligence Unit (EIU), carried out in co-operation with KPMG Consulting, reveals a lower interest among companies in the automotive sector – again only in comparison with other businesses – to expand their e-business activities, although in the meantime the internet is becoming more and more accepted in the tyre business.

Two or three years ago there were only a few investing in this “new” media. But since last year, the number of tyre and wheel related online shops or portal sites is constantly growing. And even the tyre manufacturers themselves are investing more and more in internet facilities.