Kumho UK: The Need To Raise Awareness And Prices

J. M. Kim is the new managing director of Kumho UK and he comes to the new post with his own ideas and plans.

He talks to TYRES & ACCESSORIES about the difference between the UK and markets elsewhere in Europe, especially the emphasis on price. He wants to raise the brand image – and selling price – of group products and he believes that this can be achieved by linking the Kumho brand to motorsports performance. Mr.