IAA In The Shadow Of Terror

The tragic terrorist attacks against the United States had an effect on the 59th International Automotive Exhibition (IAA), which took place in Frankfurt from 13th to 23rd of September. For a moment it seemed that, as a reaction to the catastrophes in New York and Washington the whole event would have to be cancelled. However, the authorities decided to continue with the show at a subdued level – which meant that exhibitors cancelled their music and showcases, reducing the programme to pure product presentation level.

“It was a quiet show,” is how Prof. Dr. Bernd Gottschalk, President of the German Car Manufacturers Association (VDA) summed it up.

The official opening ceremony with Chancellor Gerhard Schröder was also cancelled. At noon on Thursday 23rd a five minute silence was held over the whole exhibition area in memory of the victims. The first press day of the IAA was attended by around 10,000 journalists who came to report on the 57 world premieres at the show.

The news of the apocalyptic terror attacks spread very quickly amongst press representatives and exhibitors alike. In some areas of the exhibition, for example, hall number 10, which was occupied by the garage equipment suppliers, exhibition activities immediately broke down completely. Groups of visibly shocked people followed the TV transmissions.