“Grand Prix de la Publicité” for Pirelli TM600-Campaign

The advertising campaign for Pirelli “TM600” standard series tyres, launched in July 2000, has been rewarded by the French “Grand Prix de la Publicité de la Presse Agricole”, for the mechanization sector. The prize is given every year by a jury of experts to the advertising campaign that makes use of the press media in the most creative and effective way. Developed with the international ageny Ogilvy & Mather of Milan, the campaign has been translated into seven languages.