Formula 1: The winner will not only be a tyre, but Michelin

It was December 1999, when Michelin announced its comeback to the Formula 1. In the 80s the French company held a leading position and withdrew after having proved to itself and the world that it could build unbeatable racing tyres. When the 2001 Grand-Prix season starts in Melbourne on March, 4th it will also be the start for an additional tyre supplier called Michelin.

BMW/Williams, Mild Seven, Benetton, Renault Sport, Jaguar Racing and Prost Grand Prix have already chosen Michelin, and Toyota will join the club next year. So far, the Japanese Bridgestone seems to have an advantage. As suppliers to Ferrari and McLaren Mercedes they are already covering the “favourites” with four “winning” cars, whilst the other teams have to come from behind.

There are various reasons for these racing teams to have chosen Michelin. Renault and Michelin simply belong together. And that Toyota, “the” motor-car company is fighting for points all over the world on Michelin tyres isn’t a minor consideration.

At the press conference Edouard Michelin appeared as a truly enthusiastic company leader with a sense of sport. Michelin is not some newcomer to the scene who does not know what’s going on. The team around Edouard Michelin know this and that is why they are competing.

They want to prove to themselves and the world, that there is only one company able to build the best tyres in the world: Michelin! Hence, Edouard Michelin enthusiastically let himself get carried away to imagine that in the future people will say that Formula 1 will be won on Michelin. The winner runs on Michelin, all others are on tyres..