E-Commerce – Confused? Who Wouldn’t Be?

The tyre industry is being swamped by companies trying to grab a piece of the e-commerce cake. Whether individuals like it or not, surviving in the tyre market in the future will depend upon access to technology, and the ability to buy and sell stock on-line. Who do you turn to? ContiContact? Tyreman? Cam Systems, Team Systems, who? Do you need Internet, or EDI? What are the legalities? The whole concept is confusing to the layman and the trader alike and the pace of change can be frightening to those who are not e-literate as they feel they may be left behind by increasingly-sophisticated customers.