Business Between Ford And Bridgestone/Firestone Cancelled

Finger pointing between Ford and Bridgestone/Firestone is continuing and has reached the point where the tyre manufacturer has terminated its business relationship with Ford after 100 years. In a written statement, BF-boss Lampe said “we believe that the auto maker is attempting to divert scrutiny of the vehicles by casting doubt on the quality of Firestone tyres. The tyres are safe and as we have said before, when we have a problem we will acknowledge that problem and fix it.

We expect you (Ford) to do the same.” The assumption that Ford’s Explorer is a problem-car seems to be based also on the fact that Ford felt forced last week to recall more than 50,000 Ford-Explorers equipped with Michelin and Goodyear-tyres, avoiding the word recall but calling it a “Customer Satisfaction Program.” While the business with Ford accounts for only five per cent of BF’s total turnover, virtually everything depends on the success of the Explorer for Ford; the company’s best selling car for years and its cash cow.