Better In Business With Michelin – New Program In Germany

In Germany, Michelin is offering, what it calls “target-dealers” a contract with a Bib-Program, meaning Better In Business. Michelin has developed a multi-brand strategy with its Michelin, Kleber and BFGoodrich brands and is offering important extras to the dealers who have to agree to give the group brands a certain portion ( the majority) of their total purchasing. As our sister magazine, NEUE REIFENZEITUNG, says: The multi-brand-strategy has arrived in Germany.