Alloy Wheel Report, Part One: Aftermarket Under Pressure

Following an old tradition, we take a close look at the alloy wheel business in the March and April issues of NEUE REIFENZEITUNG. The only thing that has changed is the order in which we intend to do this. Usually the first part of the analysis is concerned with the original equipment sector, which is followed by the replacement sector.

This year we will look at it the other way round and begin with the aftermarket business in Germany. While the German aftermarket for alloy wheels has been flat for some years – although at a high level – the OE-suppliers have registered a significant growth in their figures. Competitors of the aftermarket sector observe negative trends, pessimistic voices are dominating the discussion.

The growth of some happens at the expense of other companies who are not able to face the intensified competition. In the end there will be tremendous competition, fought with price as the weapon; a process which already started some time ago. In the first part of the alloy wheel report, these topics will be discussed, as will be the chances that still exist in this market.