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Advertising To Be Boosted By Michelin USA And Goodyear

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In order to expand its approach to marketing Michelin North America is reviewing its US advertising policy and will be evaluating new agencies after a 17 year relationship with New York agency DBB. At the same time Goodyear are set to increase world-wide advertising spend by 30 per cent. The annual advertising spend for Goodyear is estimated to be $60m.

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