100,000 Tyre Inflation Brochures In The USA

Bridgestone/Firestone and the Tire Retread Information Bureau (TRIB) are co-sponsoring the distribution of over 100,000 tire inflation brochures at the Commercial Vehicle Safety Alliance (CVSA) “Roadcheck 2001” program to be held throughout north America June 5-7, 2001. The four page brochure titled “What are the high costs of low air pressure” is entirely non-commercial and originally appeared in Bridgestone’s tire topic magazine, Real Answers. The brochures will be distributed by highway patrol officers at weight stations in all fifty states and U.

S. territories, and all Canadian provinces and territories, as part of CVSA’s program to heighten truckers’ awareness of the importance of maintaining proper air pressure..