“Truck Force” At The Starting Line

Goodyear has got on well with their “integrated truck service concept”, as stated by the group. Whereas, by the end of last year, 65 partners have been using this Goodyear service for commercialising truck tyres, the figure has currently raised up to 90, which means another step closer to the target of an area-wide service network in Germany. As estimated by Frank Titz, Manager Sales & Marketing Truck Tires at Goodyear Germany, around 150 service points will be necessary, of which 120 are already covered by their 90 partners.

Because of continuing merging activities within the forwarding business, foreign markets have to be considered, too. “All big freight vehicle fleets are on the road all over Europe, so that service may not end at the frontiers”, Titz is explaining the motivation for the European-wide extension of the concept, named “Truck Force”. “By the end of 2001, we want to be represented at all main international traffic arteries, either from Portugal/Spain to Scandinavia and from France versus Eastern Europe.

” Advantages are not only suggested for trade, but for Goodyear itself, of course. In fact, according to Titz, in Germany more than 50 per cent of all new truck tyres have been sold so far by their partners..