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Taken To The Web: The Ford/Firestone Recall

Author: Tyrepress Editors Comments: 0

Ford Motor Co are using the Internet to publicise their part in the Bridgestone/Firestone recall. A banner advert used on some 200 sites leads surfers to a comprehensive Ford run website publicising the recall and the details of the tyres involved, advises replacement tyres and authorised replacement dealers. The publicity has the potential to reach 564 million readers.

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  4. Net Profit To Triple This Year For Bridgestone
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