Strength in Unity: The MFP 2000 Annual Meeting in Karlsruhe

The fifth annual meeting of the MFP partners, held by invitation of Michelin this year at Karlsruhe, had new performance standards for market progress, “Markt-Förderungs-Programm” (MFP), and current products as the main themes of its agenda. Approximately 500 guests had gathered under the slogan “Gemeinsam am Markt erfolgreich” (Successful in the Market Through Unity). Patrice Kéfalas, as spokesman for Michelin Germany’s sales management and the person responsible for the car and transporter tyre division, combined in his welcoming address the question: What added value can the MFP partner expect from the Michelin group? with a short résumé/look ahead, “We have increased our car and truck tyre production capacity considerably and improved price competitiveness.

Now we are vigorously investing in our high-performance tyres. We shall also rejuvenate the Kléber and Riken products and their brand images. And we are doing all this with the aim of being successful with our partners and more successful than the competition.

” The strength of the Michelin group with its more than ten per cent worldwide turnover growth last year also safeguards its partners’ future security, he said. Of increasing importance for the Clermont-Ferrand tyre manufacturer is the high-performance tyre market, not only because of the company’s commitment to Formula One. The market in fast tyres is booming, and Michelin is determined to emphasise its strong presence in this market with the new Pilot Primacy and Pilot Exalto.