Sava Tires Presents New “Effecta” Summer Tyre

Sava, the Slovenian tyre manufacturer – 60 p.c. owned by the Goodyear group since 1998 – presented the “Effecta” to the public for the first time in mid-March.

This S/T summer tyre, developed in cooperation with its European group headquarters in Luxembourg, a non-directional successor to the “Exact” line, is to be introduced in the market in 28 sizes, from 135/80 R 12 68 T to 185/65 R 15 88 T, by June this year. More than 300 tyre traders in total from 35 countries, among them far-flung places like Iceland or Lebanon, had assembled in the idyllic holiday resort of Bled to see the new Sava product launched. The German contingent consisted of about 50 members of Team, which markets all segments (car, light truck, truck) of the Sava brand exclusively in Germany.

The new tyre is the first new product development since Goodyear took over almost two years ago. It derives directly from the Luxembourg research and development centre and is thus destined to represent Goodyear “state of the art” technology. What this means and how the “Effecta” could support Sava raising brand awareness in Western Europe which is one of the tyre manufacturer’s most important aims can be read in the April issue of NEUE REIFENZEITUNG.