Reifen 2000 Review

The biennial Reifen show in Essen has grown and grown to become what is regarded as the most successful and most impressive show in Europe devoted to tyres and ancillary products. This year’s event was the 21st show and boasted 408 exhibitors – a 13% increase over 1998. 40 countries were represented at Reifen 2000.

However, visitor numbers dropped 3.75% to 15,400, but this was regarded as not significant and due to a number of one-off factors rather than a sign that Reifen has begun to lose its appeal. Our review of the show includes articles on no fewer than sixty companies who were exhibiting, from all over the world and the coverage reflects the importance of what many regard as Europe’s premier tyre exhibition, and one which is attracting an increasingly global exhibitor and visitor base.