Michelin Pilot Primacy – Second Generation for this Growth Segment

With the new Michelin Pilot Primacy, introduced to the trade press at the beginning of March and available through the trade this spring in a total of 33 sizes, the company intends to strengthen further its dominant role as original equipment supplier of high-performance tyres. Dynamic market development can be observed in all European states in this exacting segment, sometimes up to double-digit annual growth rates. Michelin, too, puts its faith in significant growth in this segment by introducing the second generation of the Pilot family, up-dated by the Primacy, a tyre conceived for original equipment but later also to be supplied to the refit market.

The new tyre was specially designed for the requirements of high-mileage drivers, who expect not only safety reserves but also a high level of comfort during frequently long journeys in their fast top and upper medium-class cars. Among the car manufacturers’ specifications highest priority has been given to weight reduction, safety, ride comfort and easy handling. In the April issue of NEUE REIFENZEITUNG you can learn more about how Michelin wants to meet these requirements.