Interview With Edouard Michelin

There is hardly any international group, that has managed such drastic changes within such a short time, as Michelin. Not least, thanks to the world-wide success of radial tyres, François Michelin (74) was able to make the French tyre manufacturer a global player. His single-mindedness, with which he backed the product and its technical superiority, has resulted in a product- or manufacturer-driven group. It doesn’t matter therefore, if this group is No 1 or “only” 2 in today’s ranking of the world’s biggest tyre companies, considering that ranking can change quickly. Handing the leadership of the group over to his son Edouard (37), a process started years ago and now finished, has meant more for the company than just a change from old to young, from one generation to another. In keeping best with the group’s company philosophy and its assets, Edouard Michelin has been successful in creating and establishing his company as a market-driven business. At the end of September, Edouard Michelin made himself available to TYRES & ACCESSORIES for a detailed interview in Paris. The article featured in our November issue can be downloaded in full length as PDF file (size: 209 kbyte, Adobe Acrobat Reader required).