High Brand Recognition For Goodyear During Recall

In a survey in the US, it seems that OE pull-through is an important factor and that the tyre recall has – according to Goodyear – stimulated interest in tyres. Before the recall, 36.7 per cent of respondents said they would choose Goodyear tyres and 21.

4 per cent Firestones. During the recall, these figures changed to 55.2 per cent and 4.