Gibara Explains Goodyear’s 2000 Strategy

At a dealer conference in Las Vegas, Goodyear Chief Gibara explained to an audience of 4,500 tyre people the need for consolidation in 2000, following the recent aggressive expansion strategy. Gibara pointed out the importance of the personal touch despite the fast growth of e-commerce and the Internet. The fill-rate problem will be improved through shipments from Latin America, Eastern Europe and Turkey for the US replacement market.