Fifty Years Of Matador – Transformation Process Concluded

At the beginning of May the Slovak tyre manufacturer Matador celebrated the 50th anniversary of the company. The rubber factory in Puchov continued the long tradition of the trademark, which started in Slovakia’s present capital, Bratislava, in 1905. In the thirties Matador tyres were already original equipment on all vehicles then produced in Czechoslovakia.

In those days Matador’s market share in the CSR was more than 20 p.c. Building work at the Puchov factory started in 1947, and the first tyres left the new production facility three years later, on 1st May 1950.

In 1953 restructuring of the Czechoslovak tyre industry took place. A new trademark was created: Barum, combining the three manufacturers Bata, Rubena and Matador. From then on the Puchov factory also produced under this brand name.

After the partition of Czechoslovakia in 1993 the Barum brand was taken over by Continental. The Puchov factory, however, was not part of the deal and reverted to the old brand name Matador. Today Puchov exports more than 80 p.

c. of its output under this registered trademark. The 1999 turnover of the group of companies was about 600 million DM, with the tyre activities claiming a 65 p.

c. share. Investments amounted to almost 15 million DM, and 12 million DM was spent on the research and development sector.

This year investments are scheduled to double. More financial resources will be directed towards sales support measures and marketing for a further improvement in market acceptance. Since January 1999 Matador has produced radial truck tyres in a production joint venture with Continental, but with the distribution of the tyres still handled separately by the two partners.

In the course of an ambitious restructuring programme the Puchov factory is to be thoroughly modernised to become the largest radial truck tyre factory in Europe. Read more in NEUE REIFENZEITUNG 5/2000..