Cost-Cutters Instead Of Architects – Goodyear Facing The Year 2001

There was much celebration when Goodyear announced its “joint venture” with Dunlop, designed to make the group the biggest in the world. Since then, things not been going according to plan, with Goodyear’s share price plummeting. A new president has been appointed and an in-depth article in our January issue which can be downloaded in full length as PDF file (size: 1.

20 Mbytes, Adobe Acrobat Reader required) argues that the group desperately needs to reorganise and change the way that decisions are made, to get closer to the market and to re-define areas of responsibility. An increase in size has brought inflexibility and a slowness to react, which is stifling the company’s chances of future growth. Our article suggests one possible solution to this problem, but it is one which will involve a radical change of philosophy and methods of operation.