Consolidation of Bridgestone/Firestone US Operations

John Lampe, new CEO at Bridgestone/Firestone USA, has already taken steps to change the way the business operates. Since early 1990 the firm had operated on a decentralised basis with some 21 different operations, these will now be consolidated into four divisions, each reporting directly to John Lampe: U.S.

commercial tires, U.S. consumer tires, international tire operations, and manufacturing and technology.

“These changes are critical moves in our efforts to begin to restore consumer confidence and revitalise the Firestone brand,” according to John Lampe. Lampe alluded to more changes in the coming weeks, but provided no details..