At Last The Number One Again – “Goodyear, All Systems Go!”

Imagine the scene; Goodyear chairman Sam Gibara addresses an audience of 144 leading managers from around the world, telling them of Goodyear’s ambition to be not only the world’s biggest tyre manufacturer, but also the most profitable. He tells them of the reasons behind the Dunlop joint ventures and spells out the goals for which the Goodyear ‘family’ has to strive to achieve the company’s aims. What lies in store for Goodyear? Does size matter? What changes are needed in management attitudes, distribution policy and brand strategies if Goodyear is to be the best? How important is the adoption of a mullet-brand strategy in the various world-wide markets? These and other thought-provoking questions are discussed at length.

As we said earlier, imagine the scene. The truth is there was no meeting in Hawaii and Mr. Gibara did not make the speech – but he certainly could have.

The article can be downloaded in full length as PDF file (size: 2.84 Mbyte, Adobe Acrobat Reader required)..