Vredestein Trend Continues Upwards

The Vredestein NV group consists of five companies with activities in car, transporter, agricultural and industrial as well as bicycle tyres, boots for consumer markets and industrial applications, recycled rubber, compounds and sealing extrusions. The company employs about 2,200 people in total. The first half of 1999 developed according to forecast, with net profits increased to 600,000 euros – 200,000 euros more than in the first half of 1998.

Consolidated net turnover yields rose by ten per cent from 98.1 million euros to 108 million euros, and during the period in question cash-flow was up by 1.1 million to 9.

9 million euros. Vredestein Banden’s turnover increased during the first quarter due to the long winter and the resulting good opportunities for selling winter tyres. The first half year was characterised by the “Sportrac” introduction, a new tyre for the high speed sector (up to 240 km/h) developed in close conjunction with Guigiaro Design, the renowned Italian designer firm.

Sales of the new Sportrac have exceeded expectations, according to the manufacturer. Several sizes are not yet available, so the impact of its introduction should be felt in full during the second half of 1999. In the agricultural tyre sector the recently launched AS radial (Traxion+) was well received.

Industrial tyre sales developed positively. An important part of the Vredestein group’s annual result is traditionally achieved in the second half of the year, mainly due to the strong influence of Vredestein Banden’s winter tyre sales. Assuming that economic conditions remain stable in the most important European markets, the company is optimistic that it will once again be able to increase last year’s profit.