Bridgestone Aiming For 20% Of World Market

Bridgestone is optimistic that it will achieve its stated target of a 20% market share worldwide during next year. The group aims to be number one, or at least number two, in each market. As far as distribution is concerned, the focus is very much on the ‘First Stop’ franchise system.

In a background briefing, high-ranking Bridgestone managers revealed that the company’s main goal is to become the dominant player in the world tyre market, regardless of the actions of main competitors Goodyear and Michelin. At present, Bridgestone operates 44 tyre factories in 22 countries around the world..