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Maxxis has been recognised for its adaptable tyre and wheel assembly concept, the T Razr. The innovation was presented with the silver award in the 2020 A’ Design Awards, organised by organized by OMC Design Studios SRL, based in Como, Italy. Maxxis states that the design is inspired by the need to bring “a safer, more economical tyre solution to the global tyre market.”
Maxxis International has launched its new RazR 4×4 tyre range. Officially unveiled at 2015’s Sema Show in Las Vegas, and featured on the brand’s stand at the Birmingham NEC’s Autosport International in January, the RazR range was developed for short course racing. The RazR name has been around for more than a decade within Maxxis’ speciality ATV tyre range, giving it plenty of off-road motorsport heritage.
Maxxis reports that it “remains at the forefront of ATV tyre development” with its range of utility, ATV and specialist sports quad tyres, renowned for delivering superb all-round performance across a variety of applications. And, of course, all these are useful in farming and agricultural applications. With all this in mind, it probably won’t come as a surprise that Maxxis is an accredited OE supplier to all the top ATV manufacturers, including Yamaha, Honda, Kawasaki, KTM, Polaris and Suzuki.
The podium at the 2008 Baja 1000 ATV belonged to Maxxis, with its sponsored riders took the first four places. 21 November saw the 41st annual Baja 1000 – the world’s longest, continuous off-road race – and Wayne Matlock’s team, which included Wes Miller, Harold Goodman and Marc Spaeth, won the Pro ATV Class (over 251cc) in a time of 14:47:25 (42.69 mph).
Matlock and his crew crossed the finish line on their Honda TRX700XX nine minutes ahead of Danny Prather, Mike Cafro, Chad Prull and Levi Marana, also riding a Honda TRX700XX on Maxxis tyres.
Maxxis has reported a successful motorsport year thanks to its high profile sponsorship of motocross and participation in the British Superbikes and a top European drifting series. The brand has continued to make strides forward in cycle sports and – proving that it truly has arrived has even featured in an off-road racing computer game.
Maxxis has been a major supporter of British motocross and this season’s ACU British Motocross Championship. The competition’s events aired regularly on Sky Sports, and once again delivered some first class action. Riding for CAS Honda, reigning MX1 class champion Billy MacKenzie, 24, dominated the field to take his second successive domestic title, while fellow Scot Shaun Simpson, 20, clinched the MX2 title – his first national adult championship – riding for KTM UK.
Maxxis-sponsored teams fared well, with ARB Tuning Kawasaki’s Mark Jones and Jamie Lewis finishing fourth and joint 10th in the MX1 class respectively, while Kawasaki Relentless Suzuki MX rider Lewis Gregory put in some solid performances to round out the top ten in the MX2 class. In addition to taking title sponsorship of arguably Europe’s strongest motocross series, Maxxis sponsored the 2008 MXY2 Championship and continued as a major sponsor of and official tyre supplier to Team Green.
Maxxis is celebrating top performance from its Razr ATV tyres in the 2008 Baja 500 ATV. With a victory for Wayne Matlock’s team and a third place finish for Mike Cafro’s crew – both riding Honda TRX 700XX machines – Maxxis dominated the 500-mile race, which was held in Ensenada, Mexico, from May 30-June 1.
After what ATVriders.com called “almost a flawless run,” Matlock and his team-mates won in a time of 10 hours, 10 minutes and 40 seconds – a mere 21 seconds ahead of the second placed team.
When it comes to the ATV sector Maxxis believe they can offer a tyre for every application, from the high performance needs of a professional ATV racing series through to the rugged all-rounders that are becoming ever more indispensable to the farming community. And the company’s confidence in its product is not limited to the size of the range it offers – Maxxis also claim that its tyres offer superior puncture resistance and traction on all surfaces, and point to their list of OE customers – which includes Honda, Yamaha and Polaris – as confirmation the widespread acceptance enjoyed by the Maxxis ATV product range.
The Maxxis iRAZR M943(front) and M944 (rear) is reported to be the first all terrain radial to be sold in the UK and features an aggressive centreline and less rounded profile for improved steering and handling capabilities. It was developed especially for motocross racing and is, according to Maxxis, being put through its paces at the top echelons of the sport – something the company has more than just a passing interest in. Indeed, Maxxis has come on board as the new sponsor of Team Green, Kawasaki Motors UK’s successful motocross and Enduro racing initiative, and will supply tyres for a number of up and coming youth riders. It is also supporting KIK Team Honda TRX450R, the official Honda UK ATV motocross team, which has two riders competing in the 2007 British Quad Championship. In overseas markets Maxxis also has a strong presence in the ATV racing scene, sponsoring seven competitive events and numerous riders in the US, including Bill Balance, who won his second straight victory in the West Virginia Snowshoe GNCC ATV race on June 23.
Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the UK’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.
“Visitors to Brityrex were the first to see our new product catalogue, which incorporates 500 tyre patterns and sizes and covers performance radials, high performance tyres and 4×4 tyres for cars and vans, plus heavy truck products and our Trailermaxx high speed trailer range,” said Derek McMartin, managing director of Maxxis International UK.
“We were also impressed with the level of interest Group Tyre members showed in the Maxxis Centres of Excellence programme, which is designed to help retailers maximise profitability though a winning combination of quality products, value for money and industry-leading delivery and technical support,” he continued. According to Group Tyre (UK) commercial operations director, Karl Naylor, several dealerships have already signed up to become Maxxis Centres of Excellence (see T&A June 2007’s retail feature for more details on this).
Maxxis has reported that the company enjoyed a busy three days at Brityrex International 2007, the UK’s only independent tyre trade show, with the Maxxis Centres of Excellence initiative and the new Maxxis catalogue reportedly generating major interest.
“Visitors to Brityrex were the first to see our new product catalogue, which incorporates
500 tyre patterns and sizes and covers performance radials, high performance tyres and 4×4 tyres for cars and vans, plus heavy truck products and our Trailermaxx high speed trailer range,” said Derek McMartin, managing director of Maxxis International UK.
“We were also impressed with the level of interest Group Tyre members showed in the Maxxis Centres of Excellence programme, which is designed to help retailers maximise profitability though a winning combination of quality products, value for money and industry-leading delivery and technical support,” he continued. According to Group Tyre (UK) commercial operations director, Karl Naylor, several dealerships have already signed up to become Maxxis Centres of Excellence (see T&A June 2007’s retail feature for more details on this).
As Maxxis’ profile in the PCR market develops, the company is continuing to develop solutions for a series of specialist applications, including high-speed trailers, ATV, turf machinery and small implements.
When it comes to ATVs, Maxxis claims to set the standard for tough, durable tyres that offer superior traction on all terrains. Firmly established as the choice of champions, Maxxis ATV tyres combine excellent puncture resistance qualities with tread that is designed for maximum grip and performance, meeting the needs of both recreational riders and competitive racers alike.
Maxxis International UK plc is promoting its high speed trailer, turf, ATV and passenger car, van/truck and 4×4 ranges with a new suite of literature designed to raise awareness of the full extent of the company’s product portfolio in the UK.
The series of A4, two-page leaflets incorporates an authoritative guide to tread patterns and sizes for the various Maxxis ranges, with tyre load indexes and speed index ratings for the ATV and trailer products, and echoes the theme of company’s corporate advertising.
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