Since 2007 the world’s biggest tyre industry show, Reifen has had an annually-held Chinese twin event named Reifen China. 25-27 November, 2010 sees the fourth “Asian Essen Tyre Show” taking place at the Shanghai New International Expo Center in Pudong, Shanghai in a joint-organised event between the China United Rubber Corporation and Messe Essen, the latter coming off the back of another successful Reifen expo in Germany back in June (see Tyres & Accessories, July 2010). As always, Reifen China will be held in parallel with the latest Rubber Tech event and cover manufacturers, distributors, repair shops, recycling, waste disposal and retreading in relation to the Chinese and wider Asian market. A programme of technical seminars will run concurrently, with past subjects including tyre proving and testing, retreading trends and tariffs imposed on exported Chinese products.