Karl Naylor becomes Apollo Vredestein UK country manager

Apollo Vredestein has appointed Karl Naylor as UK country manager effective 11 July. Naylor brings with him over 20 years’ experience in sales and marketing at Michelin, Grouptyre and latterly with Kumho Tyre (UK).

Karl Naylor commented: “My brief is to have a central, influential role in the growth of the brand, its perception and market penetration in the UK. My arrival at Apollo Vredestein, with my career and background focused on developing sales teams and brands in the sector, spells one simple, core message: We’re not playing around here – Apollo Vredestein means business.”

Naylor reports to the recently appointed marketing & sales director Matthias Urban, who is based at Apollo Vredestein head office in the Netherlands. “We consider the UK a very important region for our brands,” said Matthias. “Karl’s appointment is a reflection of our overall strategy to equip crucial markets with the leadership they need to thrive.”