Tyres & football: Kumho partners with FC Schalke 04

Kumho Tyre has picked up another football sponsorship agreement to complement its activities with the Spanish La Liga. This new sponsorship deal is with Champions League and German Bundesliga team FC Schalke 04. The contract runs until the end of the 2016/2017 season and contains the option of further collaboration. As sponsorship partner, Kumho will be represented on LED signage at FC Schalke 04’s home ground, Veltins Arena, and receive other advertising opportunities both in the stadium and in team-related publications. The team’s bus will also be equipped with Kumho tyres.

“We are pleased to enter a long-term partnership with FC Schalke 04, a club that stands for reliability, ambition and international prestige,” stated Yong-Sung Kim, managing director of Kumho Tire Europe GmbH. “These are the decisive criteria behind our sporting partnerships. After our sponsorship of numerous clubs across Europe in past years, we are now pleased to have found another top European club with FC Schalke 04. We hope to significantly increase our brand recognition with the help of this partnership.”

Alexander Jobst, who is in charge of marketing for FC Schalke 04, added: “By signing a partnership with Kumho Tyre, one of the world’s leading tyre makers, we’ve signed a partnership that confirms the enormous rise in popularity that FC Schalke 04 has gained.”