Federal launches Formoza AZ-01

Federal launched its Formoza AZ-01, the company’s latest flagship product, in Bologna. In addition the company display a selection of its latest products and technology including the 595RPM which is aimed at super cars, the 595EVO FRF ultra high performance tyre and the Himalaya ICEO studless snow tyre. At the same time the Couragia FX asymmetric SUV was on show. This product, say company representatives is aimed at meeting the so-called 3H demands of luxury SUVs – that is high horse power, high centre of gravity, and Hhgh chassis. At the same time the Couragia XUV─A, a new SUV all-season Touring tyre was also exhibited.

Highlighting the international nature of the event, Federal Tyres also hosted a seminar designed to foster relations and trade exchanges between Federal and its distributors from around the world. According to the company, the occasion also provided a strong platform to officially launch Federal’s newest Formoza AZ01 touring product. During its launch Federal aimed to communicate why this tyre is the best combination of performance, comfort, security and efficiency designed to target European markets. Meanwhile, Federal reports that its sales and marketing representatives were on hand to “communicate directly the value and benefits achieved by replacing them with pleasure.”

Commenting on Federal’s Autopromotec appearance, Geoffrey Chang, manager of marketing department at Federal Corp. said: ”Autopromotec is a grand and growing industry event, and also a great opportunity to meet many international visitors out there to expand and develop new networks, as it is a key part of the company’s global growth strategy.”